SUMMARY: The content and offers you choose for your email program have a direct impact on results. Yet how often do you go on "gut" instinct instead of on solid data? Is there a better way to choose what we send in our emails?
Read about how Savings.com uses a dynamic-content engine to weigh different variables and send subscribers unique emails that are tailored to their preferences. Clickthrough rates are up 88% since launch.
Fewer than 20 offers
Include some content
Relevance: often sought, never attained
Manage the volume