SUMMARY: The all-new MarketingSherpa 2012 Executive Guide to Marketing Personnel conducted research with 1,646 marketers to help CMOs and marketing managers understand the challenges around building an effective marketing team.
Download your 7-page excerpt of that research. The free excerpt covers these key discoveries from the research:
o People issues dominate marketing department challenges
o Most organizations lack people strategies
o Marketers wear multiple hats but have few guidelines
o Marketers depend on assessment accuracy … to a point