SUMMARY: Getting a new customer is just half the battle. You have to convince people it's worthwhile to buy additional products, renew a membership, and become a repeat customer. The organization featured in this post-sale nurturing case study starts remarketing to current members on day one.
See how a nonprofit organization built a five-part email series of automated emails to welcome new members and further explain the benefits they receive. The emails have 257% higher open rates than the organization's other marketing emails, and 47% higher open rates than its newsletters.