SUMMARY: Not every marketing campaign succeeds. But, even a "failed" campaign can provide benefits and learnings, as long as you are willing to take the time and effort to look for them.
Today’s case study looks at a Software-as-a-Service company that killed a PPC ad campaign after only two weeks, due to dramatically poor performance. At the same time, the campaign led to a company-initiated dialogue with its customers that ended with an improved product. Find out how this marketing failure ended up as a "win" for the company.
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