SUMMARY: You are always losing subscribers -- everyone is. The trick is to grow your database faster than it shrinks. You need to constantly build the list or, eventually, you won't have one.
See how a B2B team at Kodak overhauled its capture page, added more calls-to-action, and updated its welcome series to grab 33% more email subscribers. Find out how the team integrated its social media channels and grew its audiences there, too.