SUMMARY: Did you know 81% of U.S. online adults use social media? This fact alone should help convince you that social media is a B2B marketing channel. If your customers and prospects can be found on social media, shouldn't you consider social media advertising?
MarketingSherpa had the chance to discuss social channel advertising with three industry experts. This how-to article offers nine tactics including social advertising testing, using social advertising for lead gen, and why creating a YouTube video might be more effective than advertising on the platform.