SUMMARY: Some prospects need to be coddled before they are ready for your sales team. Others just need a good nudge. Why waste time over-nurturing the ones who are ready?
See how a three-part email series targeting an IT company's best leads generates 376% more engagement and 225% more sales-ready leads than its longer nurturing series. This campaign is an update on a Gold Winner from the 2011 MarketingSherpa Email Awards.