SUMMARY: Your current offerings might not be enough to attract a new group of prospects. Highly valuable niche communities might prefer a tailored experience and targeted content that you don't have -- but that you can deliver via email.
See how Hewlett-Packard created an email database, website and content to connect with a niche audience. The effort increased sales to the subscribers by 2,050 percent. Learn how the marketers built the list, nurtured subscribers, and focused on driving sales.