SUMMARY: What happens when you send 800,000 email messages to your audience and let more than 200 marketers optimize the landing page for the email campaign? Well, MarketingSherpa, MarketingExperiments and HubSpot teamed up to find out by running a live email campaign test during the first-ever Optimization Summit.
In this unique case study, we hear from Austin McCraw, a lead analyst on the test, as he gives a play-by-play through the testís two-day duration. Youíll see testing isn't as easy as it looks. Yet, despite all the challenges, he learns the true value of a real-world experiment.