by Jeff Rice, Research AnalystEmail list growth tactics - level of effectivenessClick here to see a larger, printable version of this chart
These results align well with content marketing strategies. Tactics that deliver value to the customer such as purchased products, downloaded material and webinars develop trusted relationships which enable customers to share email addresses and contact information. For this reason, company blogs and published articles have become an excellent method of capturing email addresses.
Expect to see growth in mobile capture in the coming year as marketers rank the effectiveness positively and the difficulty low.
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from the MarketingSherpa 2011 Email Marketing Benchmark Report
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