Facing an economic crisis over the past year, the B2B marketing community has operated with limited resources, budget cuts and increased expectations. Through it all, organizations have discovered that the old rules don't necessarily apply.
New marketing tactics have emerged, old tactics have changed and the overall marketing mix is more complex than ever before. In fact, when it comes to preparing your budget and marketing plan, you can't afford to rely on old data from previous years.
In this free Executive Summary from the newly-released 2011 B2B Marketing Benchmark Report, you'll receive an overview of the most up-to-data research and analysis on the marketing tactics that were most successfully applied at every stage of the sales funnel -- from lead generation to sales conversions -- using analytics for continual improvement.
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