SUMMARY: This year marks MarketingSherpa’s 10th anniversary. Feeling nostalgic, we’ve looked back to find some of our favorite case studies. Take a look at this great customized-brochure strategy, featured in 2004, that had a 9% conversion rate.
The team has since added a three-part email series to this program, and made other tweaks to improve deliverability and conversion rates. We’ll be running an updated version in the coming weeks – so stay tuned!