By Jen Doyle, Research AnalystMost Significant Challenges for B2B Marketers to Overcome TodayClick here to see a larger, printable version of this chart
In last year's B2B Benchmark Report, we learned that the greatest challenge B2B marketers faced was generating high-quality leads to deliver to their sales teams. What can marketers do to address not only this problem, but also concerns like marketing to a lengthening sales cycle and marketing to a growing number of people in the buying process?
We recently launched our new 2010 B2B Marketing Benchmark Survey
to answer these very questions. Your participation will help identify new tactics the B2B marketing community can use to overcome these challenges as well as the challenges they'll face in the upcoming year.Click here
to access this year's survey. In return for providing your input, you'll receive a complimentary copy of the Executive Summary which will highlight key findings from this year's study. In addition, you will be invited to a complimentary webinar to review the results.