SUMMARY: Social media exerts a growing influence on search engine results pages, and marketers who have integrated social media in their SEO strategies are already seeing the benefits. Early movers are attracting more inbound links and claiming more page-one real estate.
We’re diving into the details of social/SEO integration in this two-part Special Report. This installment features five key trends marketers must understand when integrating SEO and social marketing. Includes data from our 2010 Social Media Marketing Benchmark Report and examples from marketers.