SUMMARY: Adding a new tool to your ecommerce site or refining your homepage design can boost conversions. But sometimes you need so many small tweaks that full site overhaul is in order. How can you target the most important elements during a redesign?
Read how Office Depot developed a new site design that used updated tools and navigation to lift conversions 10% and reduced cart abandonment 18%. Includes samples of the data that drove the changes.