SUMMARY: Last week, we outlined three battles that email marketers may have to fight if they’re being asked to generate more sales from their email list. One of the common concerns we’ve heard is the pressure to increase the size of your opt-in list -- at a potential cost to list quality.
Co-registration, sweepstakes, and list rental can generate a lot of names relatively quickly. But unless you’re following best practices, those tactics may backfire in the form of less-qualified names, higher complaints, and a ding on your email reputation. To help, we’ve outlined some best practices for these tactics.