SUMMARY: At last week’s Email Summit, we presented the audience with this chilling chart. It’s a little tough to decipher, but the bottom line is this: over 50% of respondents reported that of all the email they received from legitimate companies, they had asked only for 25% of it or less. Nearly 20% responded that they hadn’t asked for any of it. So, is opt-in a misnomer? Perhaps.
Read on to discover how you can get your opt-ins to become true subscribers. Includes three easy steps.