SUMMARY: B2B email newsletters face a broad advertising slump and challenges from social media and Web 2.0 technologies. But they remain a strong business model for connecting advertisers with a targeted audience.
Listen to some top enewsletter publishers to discover the content, subscriber acquisition and advertising strategies that work for them. Includes tips on:
o Promoting performance-based advertising options
o Developing co-registration offers to generate revenue
o Providing must-read content
o Adapting to the rise of Web 2.0 and social media channels