SUMMARY: Lead nurturing and scoring are among a marketer’s best tools during an economic downturn. Even marketers who already manage a quality nurturing and scoring program need to adapt for economic conditions.
We spoke with several experts to come up with seven tactics that can help you continue to find qualified prospects in tough times. They gave advice on:
o Measuring lead quality
o Developing analytics to target your strongest prospects
o Adapting content to attract highly qualified prospects
o Researching conditions in target industries.