SUMMARY: Marketers who participated in our recent teleseminar, 'Top 10 Marketing Fast Fixes + How to Generate and Nurture More Qualified Leads,' submitted more than 100 questions about their own challenges. We created this special presentation to answer the queries we couldn't get to during the teleseminar.
Anne Holland, MarketingSherpa founder, provided valuable tips and best practices on a host of topics, such as:
o Are white papers still effective?
o The right way to use traditional telemarketing, direct mail and print media campaigns
o Registration form and landing page best practices
o Incorporating Web 2.0 channels in marketing campaigns