SUMMARY: It's not too early to look at improving your last holiday season -- especially with more consumers than ever expected to shop online because of gas prices. Check out what 10 ecommerce marketers deem to be the biggest opportunities to turn 2007 holiday defeats into victories.
Includes loads of tips and practical lessons, such as:
- Timing multivariate tests
- Emailing men vs. emailing women
- Including cross-sells in emails
- Improving CRM
- Upgrading personalization
- 5 intriguing dos and don'ts