SUMMARY: Users download widgets to their desktops to get simple services, such as weather and travel alerts. But how about a widget as a brand new channel for receiving media content?
Read how a trade publication marketer created a desktop application to deliver a digital edition of its weekly magazine and other preferred content directly to their readers’ computers. More than 29,000 of those readers now view four times as much content as an average website visitor. Subscriptions increased as costs were cut.