SUMMARY: Are you just getting started with email marketing on the other side of the Atlantic? Or do your international email campaigns need to be tweaked to lift ROI?
An international hotelier has answers for email marketers setting their sights on customers abroad, including:
- Subject lines that work (and don't) in different countries
- How to mix global and local content for maximum impact
- Why text-only and HTML are needed
- International deliverability advice