Warren, RI, January 16, 2008—MarketingSherpa, a research firm publishing Case Studies and benchmark guides for marketing professionals, announced this week that Dr. Flint McGlaughlin, Director of the MECLABS Group, parent company of MarketingSherpa, will participate in its Email Summit, Feb. 24-26.
MarketingSherpa’s Email Summit ’08 will be held at the InterContinental Hotel in Miami and is expected to attract more than 800 participants. The event will offer the latest market research on email marketing and include presentations from leading email marketers and in-depth analysis of Case Studies.
McGlaughlin, a renowned industry speaker, will introduce the Email Marketing Certification course, scheduled for the first day of the Summit. This course is a one-day certification course being offered by MarketingExperiments, another MECLABS Group company. Participants can sign up at http://www.SherpaStore.com/3rdAnnualEmailSummit.html#Exclus ve.
In addition, McGlaughlin will host a session titled “Conducting Smooth Email Testing Operations.” During this session, to be held at 11:45 a.m. Tuesday, Feb. 26, he will present techniques to be employed for effective testing of real-life email campaigns.
On the final day of MarketingSherpa’s Email Summit, McGlaughlin will announce and present prizes to winners of the Email Marketing Awards. Winners will receive engraved glass “Summits” along with a hotlinked profile on MarketingSherpa’s website, which is read by hundreds of thousands of weekly subscribers.
“Flint is a frequent keynote speaker at industry conferences and one of the most well-respected authorities on all aspects of marketing,” said Eric Stockton, MarketingSherpa President. “We’re honored that participants will be able to benefit from his expert advice and counsel in three separate events of the Email Summit.”
McGlaughlin currently serves as the Director of the MECLABS Group and of the faith-based charity, i58 Projects. He also serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge. He is a senior adviser to multiple organizations, including The New York Times, Reuter's News Service and TheStreet.com, has conducted more than 2,000 hours of keynote speaking, and is frequently quoted in online and offline sources, including The Washington Post, Rolling Stone and Entrepreneur Magazine.
About MarketingSherpa MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical Case Studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.
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