SUMMARY: Topics Include Top 5 Challenges for B-to-B Demand Generation Marketers, Search Marketing, Viral Videos, Marketing to Fortune 500 Companies, Lead Management, and Market Research on White Papers, Webinars and Podcasts
WARREN, RI and BOSTON, MA, Oct. 17, 2007—MarketinSherpa, Inc., a research firm publishing case studies and benchmark data for marketing professionals, today announced that its 4th annual Business-to-Business Demand Generation Summit in San Francisco, which will be held at The Westin San Francisco Market Street October 29-30, 2007, is almost sold out. Some tickets are still available. For a complete schedule of events and to register for the MarketingSherpa B-to-B Demand Generation Summit in San Francisco, visit http://www.sherpastore.com/B-to-BDemandGenerationSummit html?9268
As moderator of the Business-to-Business Demand Generation Summit, Sean Donahue, Senior Editor B-to-B Marketing, MarketingSherpa, Inc., unveils a key presentation on the topic of the Top 5 Challenges for B-to-B Demand Generation Marketers. Topics covered in his presentation range from The Right Content, The Right Time, Getting Landing Pages Built and Tested, Being Everywhere, and Passing the Right Leads.
Sean Donahue explores 5 current B-to-B demand generation challenges in depth. Areas he will be focusing on include: competing in lead generation across multiple media, generating public relations buzz, creating perceived value in cutting edge products, and keeping pace with marketing innovation. Based on new research on these 5 issues, Donahue shows how lead generation requires a combination of science and skill, as well as marketing savvy.
The Business-to-Business Demand Generation Summit is designed to arm marketers with the latest case studies and practical new B-to-B marketing tactics, including: search marketing, viral videos, marketing to Fortune 500 companies, lead management, as well as market research on white papers, webinars and podcasts.
"Our Demand Generation Summit features new business-to-business marketing research, intensive workshop sessions, and 11 practical case studies presented by real-world B-to-B marketers from such companies as Adobe Systems, Agilent Technologies, Ciena, EMC and Oracle, among others," said Anne Holland, founder of MarketingSherpa. "The summit will also feature exclusive marketing presentations by two popular marketing bloggers: Brian Carroll of the B2B Lead Generation Blog and Michael Stelzner of the Writing White Papers blog."
Registration for the Business-to-Business Demand Generation Summit is still open for San Francisco, Oct. 29-30, 2007. However, because there is a limit of 320 attendees, it is expect to sell out soon. The cost of the summit is $1,495 per attendee.
About MarketingSherpa, Inc. Headquartered in Warren, R.I., MarketingSherpa (www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its 237,000 weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates three annual summits attended by thousands of marketers. Founded in March 2000, the firm has been a member of the MECLabs family of research firms since November 2006.
CONTACT: MarketingSherpa, Inc. Jamie O’Donnell 415-643-8947 Jamie.ODonnell@seo-pr.com
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