SUMMARY: So, your company has an entry in Wikipedia. Congratulations, you're in the social elite. Now the real work begins: tracking what gets added. Errors can crop up at any time because just about anyone can edit a Wikipedia article.
What happens if someone adds factually incorrect information? Go fix it yourself, right? No. You may wind up with egg on your face and blasted by bloggers saying you've sugarcoated your entry. We've compiled a list of best practices for the proper approach. Plus, using Wikipedia to get links added back to your site.