SUMMARY: We all know how hard it is to find the right staff. Since video is being used in so many marketing tactics these days, why not add it to your recruiting efforts, too?
A marketer wanting to attract better job candidates and reduce turnover tapped staff members to star in videos for some of their hardest-to-fill positions. The new approach is working. They're seeing 30% more job applications and up to 110% increase in the number of candidates who pass the prescreening process.