SUMMARY: If you’re looking for fun ways to drive traffic to your site, try games that match your brand’s image. Hearst Magazines developed exclusive games for its magazines that engage different demographics of its online readers while staying true to each brand.
They found big hits with the likes of Makeup Mah Jongg, Shopdoku and Boy Toy. Some weeks, the gaming area accounts for 20% of site traffic, and consumers stay on the site much longer. Best of all, they've seen increases in online subscription sales by more than 50%.