SUMMARY: What really works in B-to-B marketing? MarketingSherpa just asked 4,658 business technology decision makers and influencers (i.e., everyone your marketing has to appeal to) what they think of marketing targeting them.
Download this special 21-page PDF report for 6 new practical data charts, featuring surprising stats on:
- Telemarketing cold calling
- Mobile email
Also includes a new eyetracking heatmap revealing how prospects "see" webinar registration forms.