SUMMARY: Doing email in one language is hard enough, but how tough would two be? Well, just try to find marketers out there who do regular campaigns in both English and Spanish.
That’s why you have to see how a trade association used their first-ever five-language email blast to lift attendance by 30% for their big annual global convention. The effort by this small-but-resourceful team is nothing short of inspiring.
Includes practical tips to working with translators, plus creative samples in multiple languages: