SUMMARY: The consumer-generated media phenomenon won't disappear anytime soon. In fact, Web 2.0 sites now generate 12% of total US online traffic, according to HitWise data released last month.
But what are marketers (PETCO, Oxygen Network, Evogear and others) doing to incorporate this trend into their newsletters? Find out in our new guide to Email 2.0. Includes best practices, real-life sample newsletters, tips, hotlinks and answers to legal concerns.