SUMMARY: Adding animation to email was all the rage five to seven years ago, and then it fell out of favor -- a classic been-there-done-that-we’re-bored type of thing. Which means, of course, that it’s probably time to revisit the subject.
Olympus and other marketers are testing adding animated gifs into their emails, despite so many email providers blocking images by default. We have lessons learned from a real-life mailer who knew the risks but tested it anyway. They’re happy they did: conversions are up 49%.