SUMMARY: Getting search right is critical to reaching your customers and prospects, but the challenge isn’t limited to commercial search engines. The most important searches are often the ones users perform on your own website.
MarketingSherpa data reveals that 43% of visitors who land on a website go immediately to the search function. And customers who use the search box on ecommerce sites convert at nearly three times the rate of general browsers.
How can you improve your internal search features? We asked an expert for his top nine suggestions.