SUMMARY: Last week, MarketingSherpa President Anne Holland was poised to give a speech at eTail's West Coast Event. The topic: practical tactics to lower shopping cart abandons.
Then an ice storm hit the East Coast and her plane never got off the ground. Undaunted, she's now posted the speech (including 10 PowerPoints and audio commentary) online for Sherpa readers.
Features four *new* charts from Sherpa's upcoming Ecommerce Benchmark Guide 2007. The presentation is just under 12 minutes long.