SUMMARY: Once prospects have put items into a shopping cart, they should be able to place the order as easily as possible. Unfortunately, temporary or unusual payment situations stop some just before the finish line.
New MarketingSherpa data reveals that 27% of 250 firms we studied earlier this month use alternative payment programs. But these methods aren't perfect and reject orders that should go through.
See how one jewelry eretailer rings up a ton more shopping cart tickets using a "special forces"-type department dedicated to helping customers find the right payment solution.