SUMMARY: Are your email landing pages being filtered? More companies are using content-sensing blocks to keep employees from surfing inappropriate sites. At home, filtering is also gaining ground. This past week, AOL made its children-safe surfing filter available to all online users.
While both types of filters make sense, the problem is that just like email filters keeping out spam, landing page/Web site filters aren’t perfect. Your innocent, legitimate page may be blocked by mistake.
We know. This week, one of MarketingSherpa’s landing pages -- a free signup form for a search marketing teleconference we’re holding shortly -- was blocked as “Tasteless”...