SUMMARY: Two interactive marketing conferences went head to head in New York last week. OMMA East, sponsored by MediaPost, and MIXX Expo 2.6, sponsored by IAB, which also served as the official interactive conference of Advertising Week.
Reportedly, more people attended OMMA but MIXX featured more client case studies. Because of their close proximity, quite a few marketers were seen hopping between shows.
You can read what the speakers said in loads of other news publications. Instead, Sherpa went behind the scenes to ask attendees, hundreds of top agency-side Internet advertisers among them, what are the top three concerns worrying them...