SUMMARY: Podcasting is about to celebrate its second birthday and
we don't know of a marketer out there who isn't at least mulling over the possibilities.
Here's our handy guide, including:
o Surprising data on listener demographics
o 3 Mistakes to avoid
o 5 Rules for podcast content
o 4 Tips to create commercials that get results
Plus, loads of handy hotlinks for vendors, blogs and info: