Feb 05, 2002
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How loud should your rich media email be? I've heard some complaints this morning from folks who just received a new eTrade campaign in their in-boxes sent via RadicalMail. My advice, assume the recipient's speakers are set on high and their office/cubicle is very quiet. Anything that would seem blaring is too loud. It's not like TV or radio where there already was a constant noise level. Do you really want recipients first (and only) reaction to your lovely rich media campaign to be "Oh my god, how do I turn this thing off?!"