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Dec 20, 2001
Blog Post

Use that 404 Not Found page to boost marketing effort

SUMMARY: No summary available.
Robin Gurney of British SEO Firm DVisions just emailed me in response to my Blog on 404 Not Found files (see a few weeks ago). DVisions cleverly uses their 404 page to boost their marketing efforts by offering a free newsletter subscription and free downloadable white paper on 404 pages on it. Check out this clever page (and maybe steal an idea from it for your own site) here.

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