How do you get your email newsletter readers to pay attention to a non-issue email from you, and reduce the potential of spam complaints from the ultra-picky "I only signed up for issues" crowd? I just got a broadcast message with a great subject line from Roxanne Christensen, Editor of InfoCommerce Report. The subject line was "Non-Routine Message to Our Subscribers"
It made me open (despite getting more than 800 emails per day to wade through). Bravo.
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