SUMMARY: Gorgeous Web site design, compelling testimonials and pages of scientific fact can only do so much. Many consumers -- especially women researching healthcare options -- won't trust you enough to purchase on their first visit.
But, they might opt in for "10 Tips" via email.
Hear how one marketer tested an autoresponder series for new opt-ins. The campaign worked … until email filters started crushing delivery rates. Next, he tested in-house vs outsourced email delivery options.
See creative samples & discover test results: