SUMMARY: Do you think you really captured a visitor’s attention with that online ad? Is the headline too small? Is there a dominant image? Did you brand your name early enough to be remembered?
Find out what really works in our exclusive interview with ad expert Phil Sawyer, who studied the behavior of thousands of Web visitors participating in a special survey of ads from 16 top marketers.
Plus, a look at the good ads and the ones that bombed.