I've been hearing incredible buzz about MySpace for the past year.
More than 82 million MySpace members and counting -- that's a huge media destination to spring almost out of nowhere in nine months of server-quaking growth.
As the leader of a research firm, I've been tracking MySpace's size rather than participating in the phenomenon. That's probably because I'm not hip, I'm not cool and I'm not remotely near 12-17, which is the age group nearly 60% of MySpace members belong to.
This weekend as I was shopping Memorial Day specials online, I surfed over to MySpace to see what all the fuss is about. My 21-year old stepson was in the room so I called over, "Hey, do you know about this MySpace thing?"
"Oh yeah," he said. "I've got my own site there."
"You do?!" I was stunned he had a site I knew nothing about. "Oh, Anne," he said in a 'Duh' tone, "Everybody has a MySpace account. Heck even Betty has one."
I'm about to go into our weekly editorial meeting, and I bet you can guess what I'm going to assign the research team. Yup, a special report on marketing and social networking sites. If you've conducted any tests and have lessons learned to share, please contact our Editorial Director at TadC(at)MarketingSherpa(dot)com.
Thanks -- and looking forward to those research results!
The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.