SUMMARY: According to Ernst & Young, China is the world's second largest economy in terms of purchasing power parity versus GDP. Which probably means if your organization hasn't had a how-to-expand-to-China meeting yet, it's only a matter of time now. In Part I of MarketingSherpa's special report, discover:
Why China may be tougher than you expected
Tips on ad creative, PR and Web content for China plus quick Do's and Don'ts for your first business trip to China.
(Yes, bring your CEO on a road trip.).