SUMMARY: If you're running search campaigns in an incredibly competitive niche, this is the Case Study for you. Discover how marketers for CyberTrader reach wealthy 40-65-year-old men online -- and how they convert them into trial customers. Includes practical tactics for:
- Avoiding bidding wars
- Making your search ad copy "clickworthy"
- Revamping your home page to raise conversions.
Includes before-and-after home page redesign screenshots and sample SEM competitive data reports you'll be jealous of.