SUMMARY: Contrary to "news" from other researchers, MarketingSherpa's discovered rich media isn't as huge or growing as quickly as you may think. Our annual "reality check" special includes:
- Basic year-over-year data on budgeting and results
- three challenges
- six vendor profiles.
If you're planning to test a video, streamed Flash ad, or some other fancy interactive format this year, we hope you find this useful.