SUMMARY: Last week I flew to Utah to attend one of the largest Web analytics conferences in history along with marketers from Ford, HP, and the Chicago Mercantile Exchange among hundreds of others. Here are my notes for those of you who couldn't make it, including
- Three quick action items to improve site results
- Why segmentation is the hottest measurement basic
- How to track lifetime value (seven key factors)
- Three Tips for integrating Web + offline data
plus, info on office politics, too-small budgets (you're not alone), and why picking analytics systems may be harder...