SUMMARY: This brief-but-useful Case Study features three practical lessons:
#1. How to reduce unsubs (especially if you plan to increase promo or newsletter frequency).
#2. What happens when you put your CEO's photo and personal email address on the company home page.
#3. How to beat eretail holiday clutter and get the sales you deserve with a simple text letter.
Yes, includes a sample of the email promo that won by breaking all the eretail rules.