SUMMARY: Want to sell more classifieds online? RVSearch.com's sales were plummeting, until they conducted a radical site revamp. Now sales are over $1 million per year. Their lessons learned include:
- Yes, you can get renewal income from classifieds.
- Test where you put the "upload photo" box.
- $100 is still a nasty price hump.
- Accept offline submissions for online ads.
Our Case Study includes useful screenshots to inspire your Web designer: